Luffy has made cameos and has been mentioned in other TV shows, such as Yakitate!! Japan. It parodies One Piece, Kuroyanagi turns into a "Tenobi Man" as a reaction from trying Azuma's Ja-pan dumpling. To this effect, he dons a straw hat and starts stretching his arms like rubber to great lengths ("tenobi" means "stretching arms"). Luffy's face can be seen on a Weekly Shonen Jump binding in an episode of To Love-Ru. Luffy's Devil Fruit was referenced in the Japanese TV Drama show Trick and in the 50th episode of the Gin Tama anime.
Luffy has also appeared in the popular web comic VG Cats. And in an online RPG called Dragonfable there was an enemy pirate monkey dressed up like Luffy, and was called L.D.MONKEE which is both backwards spelling of and a pun on, Monkey.D.LUFFY.
In 2008, Toei Animation sponsored the Pallavolo Modena Italian volleyball team. To represent their sponsorship, Pietro Rinaldi's and Edoardo Ciabattini's traditional black uniforms were emblazoned with a large image one Luffy on the front. He was featured in cover of the January 2010 issue from the Japanese fashion magazine Men's Non-No, becoming the first manga character to appear in the cover of such magazine. His new clothes were designed by Shinichi "Miter" Mita.
A small homage to Luffy was in the 2009 PSP game 'Half minute hero' Where the description of the usable item 'Straw hat' said it makes the user feel rubbery and want to become a pirate. In the manga Rookies, a girl is shown with a Luffy phone strap on her cell phone during a graduation ceremony.
There is also a reference to Luffy in the online MMORPG, Aika Online. In-game, there is an NPC wearing Luffy's style of clothes called "Monkey C. Lupis III" and even has a title above his head saying "Future King of Pirates".
